Roof Roof offers a practical and stylish solution for pet owners who want to provide their furry friends with a comfortable and safe space while also considering their health and well-being. The Korean pet industry has seen significant growth in recent years, offering a diverse range of trendy and luxurious pet products. However, many of these products are more focused on humans than pets. Expensive and fancy products are designed to make owners feel like they are good caregivers, often neglecting the actual needs of their pets.

Pet ownership for emotional support is increasing, but the cost remains a major obstacle for single-person households. Dogs in these households spend an average of seven hours alone, leading to potential anxiety and fear. Small-sized dogs are popular but at risk of developing luxating patella, aggravated by jumping.

The Roof Roof dog house addresses these issues with a transformable roof that doubles as adjustable dog steps, lowering product cost with its simple structure. The fabric and wooden dowels used for the roof can be used to construct the step, which can be adjusted as needed. Users can change the dog house's mood with different fabrics or extend the house by connecting modules.